One of my favourite sources for green(er) future trends and corporate sustainability intelligence is the blog from research consultancy/think tank SustainAbility: Many of their blog posts make a very good read, for example this one on green marketing and sustainability PR campaigns: “Feel like you can’t turn around without bumping into a big, brassy, branded, corporate sustainability program these days? Or at least a product campaign think Nissan Leaf that seeks to cast a green and otherwise sustainable hue over an organization? It seems we have entered the age of the Big Sustainable Idea, an epoch in which performance as well as leadership and influence are limited without membership in this club.SustainAbility has been watching and assessing sustainability branding and leadership trends for years. Clients often ask how important such initiatives are to their performance potential. Does the Big Idea have impact? And is it positive?” Via What’s the Big Idea? – Blog | SustainAbility.
Read more about green branding and sustainability PR campaigns:
What role do brands play in the process of switching consumer society’s brains to sustainability mode? A very important one. In fact, as the Guardian puts it, “the role of brands as change agents is growing rapidly. Brands can have more power than any international organisation by sheer force of the number of people they … Continue reading »
It’s not easy being green. Kermit the frog knows it, we all do. New Zealand‘s political and business leaders do, too. After all, much of the country’s success is built on a ‘clean, green’ reputation, nurtured by the idea of a pristine environment. Surely they’ll do anything to maintain and protect this USP, priceless as … Continue reading »
“With today’s global supply chains and growing array of consumption-related sustainability issues, it is no wonder that eco-labels abound. These independently verified, on-pack labels promote value chain sustainability; their goal is to improve production standards and create greater trust while influencing behaviour – especially consumer choice. But is the stunning proliferation of eco-labels a good … Continue reading »
Picture credit: Liz | populational – creative commons, Flickr